Sales and marketing for UK independent dealers

Sell more cars, every week.

Facebook sales events, a video ad for every car, database reactivation, social video and a dealer CRM, all from one team. AI replies to every enquiry in seconds, books and confirms the appointment, and hands anything tricky straight to your salespeople. You just sell the cars.

Book a 15-minute call See our services
One team, one login Replies in seconds, 24/7 Built for UK rules
Free toolWhat is your aged stock costing you? Find out in 2 minutes →
[Your Dealership] Example conversation
Hi Sarah, thanks for your interest in the 2019 Ford Focus. It's part of our Weekend Event. Would you like to come and see it on Saturday?
Maybe. Could you value my Corsa too?
Of course. What's the reg and roughly the mileage? I can do 10:30 or 2:15 on Saturday.
2:15 please. It's on about 48k.
Appointment booked and confirmed · Sat 2:15pm
Our services

Everything an independent dealer needs to sell more cars.

Use one service or all of them. They share the same AI assistant, the same CRM and the same team, so every enquiry is answered and every result is counted.

Facebook sales events

3–7 day events built around the stock you need to move, with ads, AI replies and booked appointments.

From £1,750 per eventFind out more →

Always-On video ads

A video ad for every car, made from your website photos and kept in step with your stock.

£795 a monthFind out more →

Revive

Text your past buyers and old enquiries. AI handles the replies and books them in. No ad spend.

From £750Find out more →

Move Metal Social

Real videos of your cars and team on TikTok, Reels and Shorts. Your team films, we do the rest.

From £495 a monthFind out more →

Move Metal Hub

Your dealer CRM: every lead, conversation and appointment in one place, on your phone.

£149 a monthFind out more →

Move Metal Reviews

Every buyer asked for a Google review, every review answered within a day, and your rating on your website.

From £99 a monthFind out more →

Move Metal Partner

Two Week Events a month, always-on follow-up and the CRM, run for you as one package.

£4,950 a monthFind out more →
1 Bring buyers in Sales events, video ads and social put your cars in front of local buyers.
2 Answer every enquiry AI replies in seconds, day or night, and books a confirmed appointment.
3 Your team sells Hot leads go straight to your salespeople, with the whole conversation.
4 Bring them back Revive and Move Metal Hub bring past customers back, and Reviews gets every buyer to tell others how you did.
The problem

Waiting for walk-ins is the most expensive way to sell a car.

Aged stock ties up cash

Every week a car sits on the forecourt costs you money in finance and lost margin, and listing sites alone aren't moving it.

Fixed by: sales events and video ads Work out what yours costs →

Enquiries go cold overnight

Buyers message at 10pm and on Sunday mornings. By the time someone replies, they've booked a viewing somewhere else.

Fixed by: AI replies on every service, in seconds

Your database is asleep

Hundreds of past buyers and old enquiries you already paid to win. Most dealers never contact them again.

Fixed by: Revive →
Free tool · takes 2 minutes

What is your aged stock really costing you?

Put in your own figures and see what the cars over 60 days cost you every day in funding, lost value, advertising and upkeep, and the day each one's profit runs out. Then get a free audit of your live stock.

Work out my aged stock cost → No sign-up needed to see your numbers.
Aged stock is costing youExample
£3,431 a month
£113
every day, 12 cars over 60 days
Day 149
when a £1,400 profit is gone
Example forecourt: 45 cars, £9,000 average value. Your figures will differ.
Sales events · how they work

From sign-off to a full diary in four steps.

01

Pick the stock

We pull your stock feed and build the event around the cars you need to move, with offers your desk approves.

02

Launch in 48 hours

A branded event page and 10–20 ad creatives across Facebook and Instagram, aimed at buyers in your area.

03

AI replies in seconds

Every enquiry on Messenger, WhatsApp or SMS gets an instant answer, day or night, with viewing times offered straight away.

04

Confirmed and reminded

Every booking gets a confirmation call or text and reminders before the visit. You watch them land in your dealer login and plan your floor.

AI books them, your team sells

Bots don't sell cars. Your salespeople do.

AI is brilliant at replying instantly and never missing a message. It books, confirms and reminds. The moment a buyer wants to talk price, finance or to a person, it hands them straight to your salesperson with the whole conversation.

Instant first reply

Questions answered, part-exchange details taken and times offered while the buyer is still keen.

Straight to your team

Finance questions, haggling or "can I speak to someone?" go to your salesperson's phone with the chat attached.

No-show chasing

Missed appointments get followed up and rebooked, so the event keeps paying after it ends.

No extra staff

Your team only steps in for the conversations that need them, and the booked buyers walking in.

Sales events · event types

One event, built around what your store needs this month.

Clear stock

Aged stock clearance

Your 60-day-plus cars front and centre, with event pricing your desk signs off.

Restock

We'll buy your car

Part-exchange and buy-in ads that bring you retail-ready stock without the auction fees.

Loyalty

Past-customer VIP weekend

An invite-only weekend for your previous buyers, sent by text to the customers you already have.

Sales events · packages

Sales events: clear prices, no surprises.

Prices exclude VAT. Ad spend is paid directly to Meta from your own ad account. We never mark it up. Want a person to make the confirmation calls? Add human confirmation for £300 per event.

Weekend Event

£1,750per event
+ recommended ad spend £750–£1,000
  • 3-day event, Friday to Sunday
  • Event page and 8–10 ad creatives
  • 24/7 AI replies and booking
  • Confirmation calls and reminders
  • Move Metal Hub CRM, free for 30 days
  • Post-event results report
Book a Weekend Event

Week Event

Most popular
£2,950per event
+ recommended ad spend £1,500–£2,250
  • Everything in Weekend, plus:
  • 7-day event with 15–20 creatives
  • Part-exchange campaign to restock
  • Past-customer reactivation by SMS
  • 14 days of no-show follow-up
  • Sales matchback: leads against cars sold
Book a Week Event

Move Metal Partner

£4,950per month
+ recommended ad spend £3,000–£4,500/month · 3-month minimum
  • Two Week Events every month
  • Always-on follow-up and reactivation
  • Move Metal Hub CRM included
  • Monthly results review with your GM
  • Priority launch dates
Talk to us about Partner
Always-On video ads · new

A video ad for every car on your forecourt.

Your stock should keep selling between events. We turn every car's photos from your website into short video ads for Facebook and Instagram, automatically. New arrivals get ads within a day, price drops update themselves, and sold cars come straight off.

No filming Reels and Feed sizes Four ad styles per car
2020 FORD FOCUS
£11,995
Headline
Mum
Any luck finding a car yet? Think I've found one. Look Ooh that's lovely. Where is it?
Group chat
2019
YOUR PRICE
£13,495
In stock now
Big numbers

Built from your website

We read your stock straight from your own site. No feed, no uploads, no extra work for your team.

Pushes the right cars

Choose what matters this month: clear aged stock, show off what's just in, or push price drops.

Leads, not just clicks

Every enquiry gets an AI reply in seconds and a booked, confirmed appointment, just like our events.

A report that counts sales

Each month: people reached, enquiries, appointments and the cars that actually sold.

£795per month + ad spend
Ad spend paid direct to Meta from your own account, never marked up. 3-month minimum. Move Metal Hub included.
Get video ads for my stock

Every ad shows the full price including any fees. No finance claims in the ads.

Revive · Database reactivation

Your next sales are already in your database.

No ad spend needed. We text your past buyers and old enquiries with short, personal messages. AI handles the replies, and booked appointments go straight to your team.

Enquiries that never bought Due an upgrade We'll buy your car MOT and service due

Starter Campaign

£750

One-off. Up to 2,000 contacts, one campaign angle, 30 days of AI reply handling.

Full Reactivation

£1,500

One-off. Up to 5,000 contacts, three angles, hot replies passed straight to your team, sales matchback.

Always-On

£695 /month

Up to 1,500 contacts a month, upgrade and MOT/service-due texts. 3-month minimum.

Pay on results

£75 /show

£295 setup, then you only pay for appointments that turn up, capped at £1,500 a month. No show, no fee.

Prices exclude VAT. SMS costs included. We check your list before anything is sent, so only contacts you can lawfully text are messaged.

Move Metal Social · TikTok, Reels and Shorts

Your forecourt, on every phone in town.

Short, real videos of your cars and your people, filmed by your team on our guided Move Metal Shoot app, then edited and posted by us on your own accounts. No staged "approval calls", no hype. Just the kind of content British buyers actually watch and share.

TikTok Instagram Reels YouTube Shorts Facebook

Price-point tours

"What £8,000 gets you on our forecourt this week." Moves real stock, no finance talk needed.

Walkarounds with personality

"Three things nobody tells you about the Qashqai." Your best cars, shown by your best people.

Buyer's-guide tips

MOT history, service books, what to check. Makes you the honest local dealer people trust.

Part-exchange valuations

Real customers, real offers, filmed with their permission. Brings in the stock you need.

Valet transformations

Satisfying before-and-after prep clips that show the care that goes into every car.

Handovers and the team

Keys handed over, workshop banter, event teasers. The personality that gets shared locally.

Social Starter

£495per month

Your team films on the Move Metal Shoot app. We edit 8 videos a month and post them across TikTok, Reels and Shorts.

Social Growth

£895per month

16 edited videos a month, team videos with our teleprompter, comment and DM replies through Move Metal Hub, and a monthly report.

Event Teaser Pack

£295per event

3–4 teaser videos made before a Move Metal event, posted and ready to run as paid ads.

Prices exclude VAT. Every video uses licensed music, no finance figures, and written consent from any customer on camera. Every enquiry is tagged by source in Move Metal Hub, so you can see what social brings in.

Move Metal Reviews · Google reputation

More Google reviews from every buyer, all answered within a day.

Buyers check your reviews before they ever ring you. Two days after each car is collected, we text the buyer a link to review you on Google or Facebook. Every review lands in one inbox and gets a proper reply, and anything that went wrong comes to you privately so you can put it right.

4.6★★★★★
Example data
From 128 Google reviews · 11 new this month
Sam T.★★★★★
Focus was spotless and ready when they said. No pressure at all.
Thanks Sam, enjoy the Focus! Jo, Sales Manager
Hannah L.★★★★★
Nice car but I had to chase for the spare key.
Sorry Hannah, that's not good enough. Please call me and I'll sort it today. Jo

Every buyer asked

An automatic text after every sale, plus one gentle reminder. Services and MOTs too, if you have a workshop.

Every review answered

Google, Facebook and AutoTrader reviews in one inbox, with calm, personal replies within one working day.

Problems come to you first

Unhappy buyers can message your manager directly, and low ratings alert you straight away, so you can fix it fast.

Your rating on your website

A live widget shows your score and latest reviews, and updates itself as new ones come in.

Done the honest way. We ask every buyer, not just the happy ones, and never offer anything in return for a review. That's what Google's rules and UK consumer law require, and it's why buyers trust the score.
Reviews
£99a month
The app. You post the replies it drafts.
Reviews Managed · most popular
£149a month
We reply to every review and send a monthly report.
Hub + Reviews
£229a month
Move Metal Hub and Reviews Managed together.
Get more reviews

Plus £195 setup. Monthly rolling, 30 days' notice. Included free with Move Metal Partner. Prices exclude VAT.

Move Metal Hub · Your dealer CRM

No CRM? You get one. Every lead, conversation and appointment in one place.

Every event and reactivation campaign runs through Move Metal Hub. See who's coming, when, which car they want, what they're part-exchanging, and the whole conversation. Keep it after the event and AI keeps answering every enquiry, every day.

Weekend Event · Saturday
Example data
Time Customer Interested in Part-exchange Status
10:30James P.2020 Kia Sportage2015 Nissan QashqaiConfirmed
11:45Priya S.2018 VW GolfNoneConfirmed
14:15Sarah T.2019 Ford Focus2014 Vauxhall CorsaConfirmed
15:30Mark D.Any SUV under £12k2016 Ford KugaAwaiting call

One inbox for everything

SMS, WhatsApp, Facebook Messenger, Instagram and email, all in one place for your whole team.

AI replies around the clock

Website, Facebook and phone enquiries answered in seconds, with viewings booked straight into your diary.

Pipeline and follow-up

Track every buyer from enquiry to sale, with automatic reminders so nobody slips through the cracks.

Your branding, your data

Your own private account with unlimited users. Export everything at any time.

£149per month + £295 setup
Free for 30 days after any event. Included with Move Metal Partner and Revive Always-On.
Get Move Metal Hub
Built for the UK

Your data, your customers, done properly.

You own every lead

Every lead lives in your login and can be exported at any time. You're the data controller and we're your processor, with a signed DPA as standard.

PECR-aware messaging

We check consent before texting, include STOP on every message, screen calls against the TPS and sync opt-outs back to you.

No finance in the ads

Event ads sell stock, prices and part-exchange. Finance conversations happen in your showroom, under your own permissions.

Founding dealer programme

We're taking on five founding dealers.

Pick the service you want to start with and take its founding offer. In return, we ask for honest feedback and a named case study.

Apply for a founding place
Facebook sales events First Weekend Event for £495 + ad spend Usually £1,750
Always-On video ads First month free. You only pay your ad spend Then £795 a month
Revive A free pilot on 500 of your past customers Usually from £750
Move Metal Social First month for £195 Usually from £495 a month
Move Metal Reviews Reviews Managed for £49 a month for 3 months, no setup fee Usually £195 + £149 a month
Move Metal Hub No setup fee and 3 months free Usually £295 + £149 a month
Move Metal Partner £1,000 off your first month Usually £4,950 a month

One founding offer per dealer. Prices exclude VAT. Ad spend is paid direct to Meta from your own account.

Questions

What dealers ask us

How quickly can you launch an event?

Usually within 48 hours of agreeing the stock, offers and dates with you. Most dealers book a few days ahead so the ads can build up before the weekend.

Do I need to hire extra staff?

No. AI replies to every enquiry, books and confirms appointments, and sends reminders. Your team only steps in when a buyer asks for a person, wants to talk price or finance, or walks through the door.

Will customers know they are talking to AI?

Yes. The assistant introduces itself as an automated assistant for your dealership, calls are announced as recorded, and anyone can ask for a person at any time. That request goes straight to your salesperson with the conversation attached.

Who pays for the Facebook ads?

You do, directly to Meta from your own ad account, so you can see every penny. We never mark up ad spend. Each package shows a recommended budget, and we set it based on your stock and area.

Who owns the leads and customer data?

You do. Every lead sits in your login and can be exported at any time. You are the data controller and we act as your processor under a signed data processing agreement.

Is it legal to text my past customers?

Usually, for past buyers and people who seriously discussed buying from you, as long as they were given a chance to opt out. We check your list before anything is sent, remove anyone who cannot lawfully be contacted, and include STOP on every message.

Do your ads mention finance?

No. Event ads focus on stock, prices and part-exchange. Finance is discussed in your showroom, under your own permissions.

Do I need to film anything?

Not for video ads: we build them from the photos already on your website. For Move Metal Social, your team films short guided clips on our Move Metal Shoot app, about a minute per car, and we edit, caption and post them on your own accounts. Customers only appear with their written permission.

How do the video ads keep up with my stock?

We read your stock from your website every day. New cars get ads within a day, price changes update themselves, and sold cars come off. Every ad shows the full price including any fees.

Can you get us more Google reviews?

Yes. Move Metal Reviews texts every buyer a link to review you two days after they collect their car, with one reminder. So reviews keep coming in every week, not just when someone remembers. We reply to every review for you, and the latest ones show on your website.

Can you only ask our happy customers?

No, and you would not want us to. Google does not allow businesses to ask only happy customers, and UK consumer law treats it as misleading. Instead we ask every buyer and give anyone unhappy a way to reach your manager directly, so most problems get fixed before they turn into a bad review.

Is there a contract?

Not for single events. Book one, check the results report and decide from there. Move Metal Partner, Always-On video ads, Revive Always-On and Move Metal Social have a 3-month minimum.

Do I need a CRM already?

No. Every client gets Move Metal Hub, our dealer CRM, free for 30 days after an event, and you can keep it from £149 a month. If you already use a DMS, leads can be exported to it so your team keeps working the way it does now.

Book a call

15 minutes. We'll show you what we'd do first for your dealership.

Tell us a little about your dealership and we'll come back the same working day with a plan: which service to start with, dates and a recommended budget.

[PHONE] hello@movemetal.co.uk

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